TraceB2B is operated by LW Data Labs LTD, registered in England and Wales, company number 17048417, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. We are the data controller for everything described in this policy, including the business contact data we source and supply.
Contact: [email protected]
Your search. When you describe your ideal customer:
Your account. When you sign in:
Usage logs. Request logs (path, timing, status, a request id) for debugging and abuse prevention, and a record of every paid lookup we make on your behalf. Lawful basis: legitimate interests in keeping the service secure and solvent.
The companies and signals shown are drawn from public UK registers and official publications: Companies House, Contracts Finder and Find a Tender, the Charity Commission, the Gazette, DVSA and other regulators, and public job adverts. The decision-maker contact behind a company is supplied by Hunter.io, with the company's website resolved through Google's Knowledge Graph API where available. All of it relates to people in their professional capacity.
Lawful basis: legitimate interests in business-to-business prospecting using information that is already public or published for business contact.
If your details appear in a contact we supplied and you want them removed, email [email protected] with "Data removal request" and we will stop supplying them within 30 days. This is also our notice under Article 14 UK GDPR for people whose details we hold without having obtained them from them directly.
You decide whether and how to contact the people we show you. The Privacy and Electronic Communications Regulations (PECR) apply to your marketing: limited companies and LLPs can generally be emailed on a legitimate-interests basis with an opt-out, but sole traders and partnerships count as individual subscribers and need prior consent for marketing email. Our Terms set this out.
| Provider | Purpose | What they see |
|---|---|---|
| Anthropic | Interpreting your description; writing the "why now" notes | The text you typed, company names and public signal facts |
| Hunter.io | Finding a decision-maker contact | Company website or name |
| Google (Knowledge Graph API) | Resolving a company's website | Company name |
| Google (Gemini API) | Fallback interpretation when Claude is unavailable | The text you typed |
| Stripe | Card payments | Your email and payment details (we never see your card number) |
| Resend | Transactional email | Your email address and the message |
| Google / Microsoft | Sign-in | Your email and name, with your consent at sign-in |
| Hetzner (Germany) | Hosting | All application data |
| Cloudflare | Serving the site; encrypted off-site backups of the account database (R2) | Traffic to the site; the backup copy |
Some of these providers process data in the United States under the UK International Data Transfer Agreement or the UK extension to the EU-US Data Privacy Framework.
Under UK GDPR you can ask for a copy of your data, have it corrected or deleted, object to processing based on legitimate interests, and receive your account data in a portable format. Email [email protected]; we reply within 30 days. You can also complain to the Information Commissioner's Office at ico.org.uk, though we would rather hear from you first.
We set a session cookie when you sign in and a short-lived cookie while you are signing in with Google or Microsoft. Both are strictly necessary and need no consent. We use no advertising cookies and no third-party analytics.
We update this policy when the service changes. Material changes are emailed to account holders at least 14 days before they take effect.